← All projectsCommercial / New York
R Ottica
New York, through a different lens
Advertising & brands
PROJECTR Ottica
DELIVEREDLifestyle film / eyewear

THE STORY
A lifestyle campaign set in New York. Eyewear, movement and the city become part of the same visual story, placing the product in a living context.
The creative direction
Express design and wearability through an international urban setting.
Content and formats
Lifestyle film / eyewear
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