For the official video ‘Puglia Nuova’ by artist Ignazio Deg, I developed a visual narrative that celebrates the soul of Southern Italy — a land where tradition and modernity intertwine. Through a cinematic approach, the project captures the vibrant essence of Puglia: its breathtaking coastlines, lively towns, and the authentic emotions of its people.
My work included the direction, editing, and visual design of two versions — a cinematic horizontal cut that highlights the storytelling and atmosphere, and a short reel version tailored for social media engagement. Both formats were designed to convey energy, identity, and connection to the region, making ‘Puglia Nuova’ not only a music video but also a tribute to Puglia’s cultural heartbeat.