R Ottica S.r.l. | Global Lifestyle Campaign
For R Ottica S.r.l., a company specializing in high-quality prescription glasses and sunglasses, I produced a lifestyle video campaign set in an exceptional location: New York City.
he project required creating dynamic and impactful content, using the iconic backdrop of the Big Apple to highlight the design, elegance, and wearability of the eyewear. The video goes beyond simply displaying the product; it places it in a vibrant, international context, communicating a message of fashion and quality without boundaries.